Nova North Commercial, a new commercial real estate firm based in New City, announced its launch with a name, slogan, logo and brand identity developed by the Rockland Community College’s Street Team. A ribbon cutting event was held on Thursday, February 17 at 2pm in Nanuet to introduce Nova North to the community.
Rockland Community College’s Street Team is a part-time employment and learning opportunity in RCC’s Strategic Marketing Department. The Team is made up of 10 full-time students interested in furthering their careers in photography, writing, videography, graphic design, web design or communications. The students work collaboratively on projects, including market research, guerrilla marketing, advertising, analytics and social media marketing.
“It is one thing to have a vision and another to have a dream,” said Dr. Baston. “It is a very powerful thing when that dream and that vision come to pass. Our mission at RCC has always been for students to become real-world ready—able to be creative, confident and to make a meaningful contribution–and that’s happening right here today.”
Speeches were given in front of the first Nova North Commercial sign, erected in Nanuet, as part of an unveiling of the name and logo concept to Rockland County.
Attendees included RCC President Dr. Michael Baston; Nova North Broker/Owner Adam O’Gorman (an ’02 graduate of RCC) and other Nova North Agents; the RCC Street Team; RCC’s Vice President of Institutional Advancement, Susan Lyddon; Jessica Stallone, RCC Director of Communications; and Amanda Feeney, Street Team Coordinator; Jeff Gillies, Clarkstown’s Director of Economic Development representing Supervisor George Hoehmann; Tendering Alexandre, District Representative for Congressman Mondaire Jones; and Yasmine Bouachri, Office of NYS Senator James Skoufis were also in attendance.
“It is so important for our students to take what they learned in the classroom and their other college experiences to merge them into a real-world context,” Dr. Baston continued. “This gives them the real-world experience necessary to be effective and have a competitive edge in the marketplace.”
The students worked on developing market research, compiling SEO keywords, performing a competitor analysis, branding the company through name and slogan, creating a color palette and font guide, designing the logo, and animating the logo into a motion graphic.
Zion Ham, a Street Team member who worked on competitor analysis for the project said, “It is so exciting to see our hard work pay off in the real world.”
Certificates were given to all Street Team members by the Office of NYS Senator James Skoufis to recognize their work.
“This is a shining example of one of the keyways we can drive economic development through work force training,” said Jeff Gillies. “When the education and business communities come together helping businesses grow and survive in our community, everybody wins.”