Leading Food Wholesaler and Distributor to Offer Vast Range of Food Items Directly to Consumers through On-Line Ordering and Home Delivery Service for Duration of the Coronavirus Pandemic
BRONX, NY – March 18, 2020: Baldor Specialty Foods, one of the largest wholesale importers and distributors of fresh produce and specialty foods in the Northeast and Mid-Atlantic regions, announced today that for the first time in its history, it will make its vast inventory of food available directly to consumers within a 50-mile radius of its Bronx, NY headquarters for at-home delivery.
The goal of the new consumer service is to help alleviate grocery store food shortages and provide a convenient delivery service for consumers staying put at home. With a minimum order of $250 (tax and delivery included), Baldor is opening access for consumers to purchase the foods they need the most including fresh produce, meat and poultry, dairy and other food staples, so they can avoid running out to the store and potentially exposing themselves to the virus. The service will be available until the end of this health crisis.
It’s an unprecedented move for the 28-year-old wholesaler, which has served restaurants and food service establishments exclusively up to this point. The company plans to leverage the combined power of its robust e-commerce site, large fleet of trucks, army of drivers, food processing facility, as well as its large network of farms and specialty food vendors to serve consumers.
Starting today, Baldor’s e-commerce site will make its vast inventory available to the 18.5 million people who live in the zip codes within a 50-mile radius of Baldor’s headquarters in the Bronx. Orders made before midnight will be delivered the next day.
“At its heart, Baldor has always been about family and community,” said Baldor’s CEO, TJ Murphy. “With a state-of-the-art food distribution chain already in place, it only makes sense to put it to good use, delivering our high-quality produce and specialty items to the consumers staying at home, doing their part to thwart the pandemic by practicing social distancing and isolation.”
It’s an historic first for the iconic food distributor, who has already had initial success selling its consumer brand, Urban Roots at the retail level. Now, with today’s move, consumers within the Baldor service area will temporarily be able to place orders and enjoy convenient next-day, at-home delivery, fulfilled by Baldor’s team of professional delivery associates. Those associates will make the home deliveries while on route to and from the local restaurants and food service establishments they continue to service.
“We have never considered doing this before, Said Murphy. “But in times of crisis, everything must be put on the table and considered. Our main priority is to provide food to the communities we serve – and we will do whatever it takes to make that happen.”
To sign up for this temporary service go to http://www.baldorfood.com.
About Baldor Specialty Foods:
Baldor Specialty Foods is one of the largest importers and distributors of fresh produce and specialty foods in Northeast and Mid-Atlantic regions. Beginning as Balducci’s fruit stand in Greenwich Village in 1946, Baldor maintains its original promise – curate and deliver the best and freshest foods in the world. Baldor seeks to provide great specialty foods and logistics that give their customers an edge.