The launch event for “The Journey,” a total fitness and weight loss program and competition open to the first 100 participants, will take place this Saturday, January 9, noon at Vision Sports Club, 37 W. Jefferson Ave., Pearl River.
“The Journey” program provides 90-days of specially formulated meals combined with a unique work-out regimen delivered by a rotating list of celebrity trainers.
Celebrities scheduled to attend the launch of the event include the world famous Dr. Oz, punter Steve Weatherford, aka the fittest man in the NFL, “Muscle Chef” Carlo Filippone, journalist Jenna Wolfe, WBFF-pro Coryn Martin and fitness model Tyson Beckford. Filippone, Vision Sports Club and The Steve Weatherford World Champion Foundation are the official backers of the program.
Prospective participants can sign up for The Journey on Elite Lifestyle Cuisine’s website: http://www.elitelifestylecuisine.com.
The Journey itself will formally begin Monday, January 18 and run until Monday, April 18 – when participants will have a final check-in and a winner will be determined.
“This is truly a one-of-a-kind training opportunity,” said Filippone, a multiple IFBB award winner who has turned his attention to nutrition as a packaged health food entrepreneur. “The Journey is a 90-day program that puts you in the hands of the best trainers and best dietary choices available. It’s sure to render incredible body transformations.”
Journey members will receive nutritionally balanced meals from Elite Lifestyle Cuisine, training tips and workout sessions with celebrity trainers. A portion of the proceeds from the event go to the Steve Weatherford World Champion Foundation.
In April, at the end of The Journey, participants will be judged using the following criteria:
1. Biggest overall transformation – as shown in before-and-after photos and by weight/fat loss
2. Participation – Vision Sports Club has implemented a point system rewarding participants for Club Check-Ins, % weight loss, Body Fat % loss, attendance at Celebrity Trainer classes, GroupX class attendance and Personal Training sessions completed.
3. Essay submission – one page essay detailing their journey and how they’ve benefitted from it.
The winning participant will receive free airfare to any destination in the continental US.
“I know firsthand how the proper combination of fitness and diet yields incredible results,” says Steve Weatherford. “This Journey is going to change the lives of 100 metro area people. They’re going to eat the best and workout with the best. And I can’t wait to get started.”