A group of businesses within the Village of Nyack have invested in a billboard advertisement in New York City.
Saluk Creative, a full service agency specializing in advertising + brand identity, designed the billboard, which is currently being displayed on the West Side Highway. The relationship between the agency and the village is now two years strong, and has seen an integrated program featuring TV, digital, out of home, radio and social media.
“With each month, more and more people have been made aware of Nyack, and what it truly is.” Commented Saluk Creative President and Creative Director Peter Saluk. “It’s the art and soul on the Hudson, and each piece of advertising fully represents that message.”
The billboard on the West Side Highway and 134th Street (facing north) is near the well known Fairway sign, and every day thousands of drivers see the message highlighting the Nyack website www.visitnyack.org.