BY JENNIFER MOCCIO
Yesterday I had the privilege of heading to Long Island with one of my favorites to product test A TON of makeup for my kit. And I’m happy to report that I’ve ordered many amazing goodies that I cannot wait to use on my clients – especially my brides!!
Today, I got a double dose of beauty with tickets to the International Beauty Show in New York at the Jacob Javits Center.
I have been looking forward to this day for months now! I went in with a game plan. Because at events like this… you absolutely NEED one! I set a budget for myself and limited the types of products I would purchase to specific categories. As it’s typically dangerous (for my wallet) to leave me alone in a Sephora, you can only imagine how hazardous it is to let me roam free amongst the world’s top beauty brands. I carefully meandered through the booths and enjoyed the super high energy of the hair & makeup sections, but felt calm & serene around the spa, skincare and esthetics booths. It was difficult sticking to my mapped out strategy and overall plan of action, but I must give myself props on following through on my word. Go me!
These amazing CROWN BRUSHES <3
PINNACLE Lip glosses & lipstick <3
ARDELL individual and strip lashes <3
What I love about this show is that although extremely popular, I didn’t feel cramped or unable to move around to test product or watch what was happening on stage. I always do an internal “best of” award when attending these types of events… sort of a ‘mini’ competition in my mind, if you will. I love seeing the creativity and ‘out of the box’ thinking that shines through each company’s booth. And my “best in show” award goes to (without question) Farouk CHI / Biosilk – the showmanship between the Emcee, hairstylists and models was truly unmatched by any other vendor. I felt myself continually going back to their booth to see just 1 more haircut / show. I just LOVED it!
After spending about 4 hours wandering around independently, my tummy decided that it was beyond hungry and time to leave. Satisfied with my purchases for the day… I definitely got my beauty fix and thrilled that I was able to attend another successful beauty show!