INSERRA SHOP RITE LAUNCHES ORGANIC AND FAIR TRADE PROGRAM

Inserra Supermarkets ShopRite Inc. (Inserra) of Mahwah, NJ, continues to demonstrate its commitment to community, nutrition and sustainable food systems through the introduction of a comprehensive produce program with Taste Me, Do Good. The Taste Me, Do Good* organic fair trade line of produce items provides Inserra shoppers with premium-quality, flavorful and nutritious fruits and vegetables, the production of which creates unique benefits for farmers, workers, and the environment through fair trade, organic, and biodynamic practices throughout the U.S. and Latin America.

“The program perfectly aligns with our family and company values of providing healthy and nutritious foods to people, giving back to the community, being committed to environmental sustainability, and taking care of the farmworkers who do the hard work of producing the foods we enjoy,” says Carl Inserra Jr. of Inserra Supermarkets ShopRite. “For us, it’s a win-win – great products, a great story to tell, and a meaningful experience to bring to our customers.”

The family-owned Inserra Supermarkets chain owns and operates 17 ShopRite stores located in Bergen, Hudson and Passaic Counties in New Jersey and five ShopRite stores in Rockland County in New York. Under the direction of the Inserra family’s third and fourth generations and Ron Onorato, president and COO, the company is well-known for its long-held traditions of serving families, being a good neighbor and focusing on the health and wellness of customers and company associates.

Lindsey Inserra, vice president of corporate retail health and wellness at Inserra Supermarkets ShopRite, adds, “When you put good things in your body, you feel good. And with these products, you’re doing something good for others as well, and that feels great. We are a family-owned business, and helping other families – from our customers to our vendors, growers and well beyond– is one of our core philosophies. This project does just that in its support of dedicated farmers, farmworkers and their families, and we are proud to be a part of it.”