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Rockland Independent Living Center (RILC) has a long successful history of service to people with disabilities. However, RILC is often mistaken for offering housing options based on the organization’s name. Earlier this year, the Board of Directors made the decision to change the name in order to better reflect the mission of the organization.

The new identity has been a well-kept secret since its development. It will be formally revealed on Saturday, October 22. The unique Roll It Out! event will take place at the recently opened Hudson Valley Harley-Davidson showroom on Route 304 in Nanuet and will feature a partner agency expo for the general public as well as food and entertainment.

The prelude to the event will be a promotional truck “rolling” around Rockland County from October 15 – 22, calling attention to the event. The truck will make various stops around Rockland County throughout the week and individuals will be able to pick up information about the event as well as take photos to post to social media using the #RollItOutRC. The truck locations will be highlighted on the RILC Facebook page at Flyers will be distributed at the stops that will include information on how to get a free hot dog at the event and receive 10% off select Harley-Davidson merchandise.

Major sponsors include: Hudson Valley Harley-Davidson, Cintas, Active International, Connections Contact Center, PDI/Nice-Pak, Orange & Rockland, Ducey Insurance, AllBright Electric, GMG Public Relations, GoldKap Consulting, KLS Transportation, Birbrower & Beldock, Blauvelt Lions Club, Goldstein Karlewicz & Goldstein CPAs, and Temple Beth Shalom.

Activities for the event include:

2:15 p.m.:  Harley-Davidson Motorcade into the Event Area

2:20 p.m.:  Opening ceremony by the Rockland County Sheriff’s Department Honor Guard and the Rockland County Choral Society

2:25 p.m.:   Introduction by Dr. David Jacobsen and special recognitions

2:45 p.m.:  Official Unveiling of the new Brand Identify and Tagline

2:50 p.m.:   Performance by Arlon Bennett and The Healing project

3:00 p.m.:  Wheel Chair Dance performance by Roll Call Wheel Chair Dance Company

3:30 p.m.:  Graduation Ceremony for the PFC Joseph P. Dwyer Vet to Vet Program

2 – 5 p.m.:  Partner Agency Expo. Food, music, and activities for all ages


The event will be held rain or shine thanks to the enormous indoor showroom at Harley-Davidson. There is no fee to attend but RSVPs are encouraged by going and a confirmation email with a coupon redeemable for a free hotdog at the event and 10 percent off Harley-Davidson select merchandise will be sent to participants.


The mission of the Rockland Independent Living Center is to provide advocacy and leadership in the creation and development of an accessible and integrated community for people with disabilities, so that they may pursue lifestyles of their choice. For more information, visit or call 845-624-1366. RILC is located at 873 Route 45, Suite 108, New City, New York.

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